At Waterfi, we believe that the electronics we use to enhance our daily lives should not be restricted to dry land. We've made peace between two worlds that have never gotten along - electronics and water. We believe you deserve the world's most durable waterproof technology and a stellar customer experience.

Free people to enjoy an active lifestyle through waterproof technology on a waterific planet
  • 2010

    Founder, Royce Nicholas, has the idea to listen to music in the shower. As an engineer, he starts to experiment with different Mp3 players and quickly creates a unique waterproofing solution for the Apple iPod Shuffle. H2Ofriendly (now Waterfi) launches.


    H2Ofriendly begins to take off. The first 2 employees are hired and join Royce waterproofing iPod Shuffles out of his living room.

  • 2011

    Outgrowing Royce's living room, H2Ofriendly moves into a "big" 350 square foot space in Normal Heights and the team continues to grow.

  • March 2011


    H2Ofriendly officially changes name to Waterfi and releases the 6th Generation iPod Nano.

  • Waterfi moves to North Park


    To keep up with the growing demand, Waterfi continues to expand and moves into a space three times larger in North Park.

  • March 2011


    Waterfi closes out a successful first full calendar year.

  • 2012
  • JULY

    Waterfi breaks a new monthly sales record outside of the holiday season due to the excitement of Olympic swimming and summer demand.

  • August 2012


    Evergrowing, Waterfi moves into an even larger space in North Park.

  • Dual Layer Technology


    Waterfi releases a new Dual Layer waterproofing technology, the most durable and comprehensive waterproofing process available.

  • December 2012


    Waterfi finishes it's most successful year, shipping out over 15,000 products and accounting for approximately 1/4 of all Apple iPod Shuffle sales.

  • 2013
  • April 2013


    Waterfi releases the Waterproofed Nike+ FuelBand and the Waterproofed Kindle Paperwhite.

  • June 2013


    Waterfi releases the Waterproofed Short Cord Headphones, the first product created from the ground up with help and feedback from Waterfi customers.

  • August 2013


    Waterfi celebrates a third birthday and completes the purchase of a new building to settle into.

  • Waterproofed Jawbone UP releases


    Waterfi releases the Waterproofed Jawbone UP.

  • 2014
  • May 2014


    The Fit Bottomed Girls discover and love Waterfi’s Waterproofed Jawbone UP24.

  • June 2014


    Waterfi’s entire collection of waterproof devices makes a cameo on The Price is Right.


    Over 1000 people share their stories of owning a Waterproofed iPod Shuffle on Amazon.

  • Waterproofed Jawbone UP releases


    The Waterproofed Kindle Paperwhite becomes a media darling with raves from Tech Crunch and Gizmodo

  • 2015
  • January 2015 Waterproofed Fitbit Flex Release


    Waterfi releases their first Waterproofed Fitbit device, the Waterproofed Fitbit Flex.

  • Waterfi releases 6 all new colors of the Waterproofed iPod Shuffle


    Waterfi offers 6 new colors of the Waterproofed iPod Shuffle.

  • Waterfi releases our new PlatinumX Waterproofing Technology


    Waterfi releases the patent pending PlatinumX Waterproofing Technology.

  • Waterfi releases the Waterproofed Fitbit Charge HR


    Waterfi introduces the Waterproofed Fitbit Charge HR to the waterific world.

  • Waterfi releases the Waterproofed Apple Watch Sport


    Not content to wait for Apple to release an Apple Watch for swimmers, Waterfi steps in and offers the Waterproofed Apple Watch Sport.

  • Navy Seal Chris Ring swims the Mississippi


    Navy Seal Chris Ring becomes the first American to swim the length of the Mississippi with help from the Waterproofed iPod Shuffle.

  • 2016
  • Waterfi releseas the Waterproofed Fitbit Alta


    The Waterproofed Fitbit Alta is released to the world.

  • Waterfi releases their brand new logo


    Waterfi announces a new logo combining activity, motion and of course, water to symbolize the brand.

  • Waterfi releases the Waterfi SwimActive Headphones


    Years of research, development and working with swimmers produces the SwimActive Headphones, Waterfi's new premier swimming headphones.

  • Waterfi releases the Waterproofed Fitbit Blaze


    After emails and requests from swimming Fitbit fans grow, the Waterproofed Fitbit Blaze is developed and launched.

  • Waterfi Family


    The team continues to grow and improve the process of creating the most durable waterproof technology on this waterific planet!


Since 2010, Waterfi has been working to bring people all around the world their favorite electronic gadgets underwater. After several years as an engineer developing products for various biotech firms in San Diego, Waterfi founder and president Royce Nicholas, discovered an idea that came to him where all good ideas occur - in the shower. With the desire to listen to music while showering, Royce created a unique waterproofing solution for the Apple iPod Shuffle. Motivated by the ability to free people's electronics from the boundaries of dry land, Royce launched Waterfi in August 2010 and began to expand his process to new electronic gadgets.

From Waterfi's launch, people have described the ability to combine beloved electronic devices with their favorite water activities as "addictive and compelling." A few companies offer water resistant seals and nano-coatings that quickly wear out and often fail. Waterfi is the only company in the world to offer a durable and completely internal waterproofing solution designed for frequent and prolonged exposure to water down to depths up to 210 feet underwater for a variety of electronics, including the iPod Shuffle and Fitbit Flex, Fitbit Blaze, Amazon Kindle Paperwhite, and Apple Watch Sport. Waterfi products have been used for swimming, surfing, kiteboarding, diving, training for marathons, triathlons, and many other sweat, dirt, and water filled activities.

What started as one guy in an apartment is now a collection of nineteen creative and diverse people with a passion to continue creating that unique Waterfi experience for customers by cultivating their mission to free people to enjoy an active lifestyle through waterproof technology on a waterific planet.

Waterfi Diagram of Awesome