Waterfi has been working to bring people all around the world their favorite electronic gadgets underwater. The company's stated mission: to free people to enjoy an active life through waterproof technology on a waterific planet.
Waterfi began when founder Royce Nicholas created a unique waterproofing solution for the Apple iPod Shuffle. Royce showed the Waterproof iPod to a select group of friends and began to offer it online at various e-commerce sites. The feedback he received for that initial waterproof iPod Shuffle was extremely positive and soon he began to expand that process to other gadgets. The ability to combine beloved electronic devices with water activities has been described by some as "addictive and compelling." As of now, Waterfi is still the only company in the world offering a complete, waterproof solution for a variety of electronics, including the Amazon Kindle Paperwhite and Nike+ FuelBand.
Waterfi is currently working out of a small warehouse in the heart of San Diego. With the help of recent innovations leading to the creation of a new Dual Layer Waterproofing process, Waterfi had it's best year to date in 2014 launching new products and clearing just under 6 million in revenue. Orders for Waterproof iPod shuffle numbered over 6000 units over the holiday season alone. Waterfi products have been used for Surfing, Kite Boarding, Swimming, training for marathons, triathalons, and the list continues to grow.
As more and more people have discovered Waterfi waterproof electronics, more and more people have found themselves joining Royce. What started as two guys (one full time and one part time) in an apartment, is now about twenty people looking to continue the creation of that unique underwater Waterfi experience.