At Waterfi, we believe that the electronics we use to enhance our daily lives should not be restricted to dry land. We've made peace between two worlds that have never gotten along - electronics and water. We believe you deserve the world's most durable waterproof technology and a stellar customer experience.
Founder, Royce Nicholas, has the idea to listen to music in the shower. As an engineer, he starts to experiment with different Mp3 players and quickly creates a unique waterproofing solution for the Apple iPod Shuffle. H2Ofriendly (now Waterfi) launches.
H2Ofriendly begins to take off. The first 2 employees are hired and join Royce waterproofing iPod Shuffles out of his living room.
Outgrowing Royce's living room, H2Ofriendly moves into a "big" 350 square foot space in Normal Heights and the team continues to grow.
H2Ofriendly officially changes name to Waterfi and releases the 6th Generation iPod Nano.
To keep up with the growing demand, Waterfi continues to expand and moves into a space three times larger in North Park.
Waterfi closes out a successful first full calendar year.
Waterfi breaks a new monthly sales record outside of the holiday season due to the excitement of Olympic swimming and summer demand.
Evergrowing, Waterfi moves into an even larger space in North Park.
Waterfi releases a new Dual Layer waterproofing technology, the most durable and comprehensive waterproofing process available.
Waterfi finishes it's most successful year, shipping out over 15,000 products and accounting for approximately 1/4 of all Apple iPod Shuffle sales.
Waterfi releases the Waterproofed Nike+ FuelBand and the Waterproofed Kindle Paperwhite.
Waterfi releases the Waterproofed Short Cord Headphones, the first product created from the ground up with help and feedback from Waterfi customers.
Waterfi celebrates a third birthday and completes the purchase of a new building to settle into.
Waterfi releases the Waterproofed Jawbone UP.
The Fit Bottomed Girls discover and love Waterfi’s Waterproofed Jawbone UP24.
Waterfi’s entire collection of waterproof devices makes a cameo on The Price is Right.
Over 1000 people share their stories of owning a Waterproofed iPod Shuffle on Amazon.
Waterfi releases their first Waterproofed Fitbit device, the Waterproofed Fitbit Flex.
Waterfi offers 6 new colors of the Waterproofed iPod Shuffle.
Waterfi releases the patent pending PlatinumX Waterproofing Technology.
Waterfi introduces the Waterproofed Fitbit Charge HR to the waterific world.
Not content to wait for Apple to release an Apple Watch for swimmers, Waterfi steps in and offers the Waterproofed Apple Watch Sport.
Navy Seal Chris Ring becomes the first American to swim the length of the Mississippi with help from the Waterproofed iPod Shuffle.
The Waterproofed Fitbit Alta is released to the world.
Waterfi announces a new logo combining activity, motion and of course, water to symbolize the brand.
Years of research, development and working with swimmers produces the SwimActive Headphones, Waterfi's new premier swimming headphones.
After emails and requests from swimming Fitbit fans grow, the Waterproofed Fitbit Blaze is developed and launched.
The team continues to grow and improve the process of creating the most durable waterproof technology on this waterific planet!