At Waterfi, we believe that the electronics we use to enhance our daily lives should not be restricted to dry land. We've made peace between two worlds that have never gotten along - electronics and water. We believe you deserve the world's most durable waterproof technology and a stellar customer experience.
Founder, Royce Nicholas, has the idea to listen to music in the shower. As an engineer, he starts to experiment with different Mp3 players and quickly creates a unique waterproofing solution for the Apple iPod Shuffle. H2Ofriendly (now Waterfi) launches.
H2Ofriendly begins to take off. The first 2 employees are hired and join Royce waterproofing iPod Shuffles out of his living room.
Outgrowing Royce's living room, H2Ofriendly moves into a "big" 350 square foot space in Normal Heights and the team continues to grow.
H2Ofriendly officially changes name to Waterfi and releases the 6th Generation iPod Nano.
To keep up with the growing demand, Waterfi continues to expand and moves into a space three times larger in North Park.
Waterfi closes out a successful first full calendar year.
Waterfi breaks a new monthly sales record outside of the holiday season due to the excitement of Olympic swimming and summer demand.
Evergrowing, Waterfi moves into an even larger space in North Park.
Waterfi releases a new Dual Layer waterproofing technology, the most durable and comprehensive waterproofing process available.
Waterfi finishes it's most successful year, shipping out over 15,000 products and accounting for approximately 1/4 of all Apple iPod Shuffle sales.
Waterfi releases the Waterfi Waterproofed Short Cord Headphones, the first product created from the ground up with help and feedback from Waterfi customers.
Waterfi celebrates a third birthday and completes the purchase of a new building to settle into.
Waterfi releases the Waterproofed Jawbone UP.
The team continues to grow and improve the process of creating the most durable waterproof technology on this waterific planet!
Waterfi is excited for what the future holds!